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commodity futures broker - As highlighted in the first wave of the survey, the proportion of women joining the Web continues to increase. A mere 14% of those who first used the Web two years ago are women, while 40% of users who started using the Web in the last three months are female. This shift towards women is further reflected by 14-17 year old users, where 47% are female, and in the number of respondents planning to use the Web in the next six months - of 1.8 million expressing this intention, 57% are women. internetTrak also reveals how different demographic groups are using the Net, reflecting the diversity of content and services available online. Amongst the younger age groups, chat, games, news, music, and sport content are popular whilst the older age groups spend most time finding information on news, stocks and shares, and personal finance. Researching information on clothing and to help with homework are important to the 14-17 year old group. Those in the 18-54 age range most frequently use the Web to help with their jobs and to find information about computers, software, and travel.
we help you learn, client friendly firm, Shelaine Green, European Marketing Director, Yahoo! comments: "The large increase in the number of users in the last six months clearly demonstrates that the Web is rapidly becoming a day-to-day information source in the UK. Overall the survey confirms that using the Web has broad appeal, but it also provides detailed information on the natural demographic patterns that are emerging. Whilst teenagers are checking out the latest fashions online, their grandparents are making the most of their personal finances, for example.”