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Services, unlike products, are intangible commodities. A service is the provision of work, accommodations, or ministrations desired by a consumer. Consumers pay for a service as they would for a product. Already more people are employed in the provision of services than in the manufacture of products, and this area shows every indication of expanding even further. Business-oriented services include computer applications, management consulting, banking, accounting and legal services, stock brokerage, and advertising.
Services, like products, require marketing. Usually, service marketing parallels product marketing with the exception of physical handling. Services must be planned and developed carefully to meet consumer demand. For example, in the field of temporary personnel, a service that continues to increase in monetary value, studies are made to determine the types of employee skills needed in various geographical locations and fields of business. Because intangibles are more difficult to sell than physical products, promotional campaigns for services must be even more aggressive than those for physical commodities. Through extensive promotion, temporary-personnel agencies have convinced many companies that hiring on a temporary basis only in times of need is more economical than hiring permanent, full-time personnel.
Click on one of the following links to return to our main page: online commodity broker The U.S. economy, the largest in the world, produces many different goods and services. This can be seen more easily by dividing economic activities into four sectors that produce different kinds of goods and services. The first sector, which provides goods that come directly from natural resources includes agriculture, forestry, fishing, and mining. The second sector includes manufacturing and the generation of electricity. The third sector, made up of commerce and services, is now the largest part of the U.S. economy. It encompasses retail and wholesale sales, government services, transportation, and other businesses that provide a wide variety of services to individuals and businesses.